Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Download:http://www.ziddu.com/download/13164600/Yes_50_Scientifically_Proven_Ways_to_Be_Persuasive_Robert_B._Cialdini.pdf.html

Stay Hungry Stay Foolish by Rashmi Bansal

The inspiring stories of 25 IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams.


Download:http://www.ziddu.com/download/13164555/STAY_HUNGRY_STAY_FOOLISH.pdf.html

Start Up Best Practices of Silicon Valley Entrepreneurs by Cees J. Quirijns

Startup Best Practices, contains in-depth conversations with Silicon Valley serial entrepreneurs who share a wealth of business experience and lessons learned that could help newbie entrepreneurs focus on the important issues.

Their practical guidance in business fields such as finance, marketing & sales, and management & organization is directed at the key challenges that start- ups typically face.

Download:http://www.ziddu.com/download/13164519/StartupBestPractices.pdf.html

iWoz: From Computer Geek to Cult Icon:by Steve Wozniak, Gina Smith

The mastermind behind Apple sheds his low profile and steps forward to tell his story for the first time.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I, a widely affordable machine that anyone could understand and figure out how to use.

Wozniak's life—before and after Apple—is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution. 16 pages of illustrations.


Download:http://www.ziddu.com/download/13147301/iWoz_From_Computer_Geek_to_Cult_Icon.pdf.html

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time by David A. Vise

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

The Google Story is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."


Download:http://www.ziddu.com/download/13145191/google_story_l.pdf.html

Even Buffett isn’t perfect By Vahan Janjigian

Warren Buffett is the most successful investor of all time. His ability to consistently find undervalued companies has made him one of the world's richest men. Yet while his track record is hard to argue with, the Buffett way isn't the only way, nor is it always the best way, to invest.
"Even Buffett Isn't Perfect" dispels many myths about Buffett and his "solid as a rock" style. It shows readers how to learn from the master's best moves while avoiding strategies that don't apply to small investors -- and avoiding Buffett's mistakes, such as sometimes riding his winners too long.


Download:http://www.ziddu.com/download/13145188/Even_Buffet_is_not_Perfect.pdf.html

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder by Des Dearlove

Now you can find out what ten key business secrets lie at the heart of the Branson management style and the Virgin empire. Business the Richard Branson Way charts his spectacular career and examines how his unique abilities - as savvy negotiator, dazzling newsmaker, creative leader, and more - have made him one of the most colorful, dynamic, and successful businessmen in the world.




Download:http://www.ziddu.com/download/13145183/Business_the_Richard_Branson_Way.pdf.html

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook.

Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends–outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women.

Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.

Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.

What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.

The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.


Download:http://www.ziddu.com/download/13145186/Ben_Mezrich_The_Accidental_Billionaires_2009.pdf.html

The Real Book of Real Estate - Robert kiyosaki

The Real Book of Real Estate by Robert Kiyosaki is one of the best property investment books that you must read. The book guides you on how to make big money and lesser losses in real estate investing. Its’ are all about the Real Stories shared by Real Experts in Real Life.

“Business and investing are team sports. Now my team is your team.” –Robert Kiyosaki

What I love the most of the book is, there are twenty two real estate experts’ real experiences and knowledge are covered in the book with thickness of 480 pages. It took me days to finish the book; I believe it will take me years to learn and practice the tips/recommendation by the experts.

Bear in mind, they are all best of the best team members together with Robert Kiyosaki in making big money from real estate. Their sharing is priceless! Some topics covered in the book:

• How to value a property
• Lease a property and keep it leased
• Find and buy foreclosures
• Get financing
• Entitle property
• Find hidden investment opportunities
• Protect your assets
• Minimize taxes
• Establish your own team of advisors

Download:http://www.ziddu.com/download/13145231/The_Real_Book_of_Real_Estate_Robert_kiyosaki.pdf.html

The Warren Buffett Way Robert G. Hagstorm

The Warren Buffett Way by Robert G. Hagstorm Description: Starting with $10,000 in 1956 and today worth some $8.5 billion, with significant holdings in Coca-Cola, Capital Cities/ ABC and the Washington Post Company, Omaha, Nebr.-based Buffet is a major player on Wall Street. Financial consultant Hagstrom, who did not interview his subject but obtained permission to quote from his Berkshire Hathaway annual reports, here outlines Buffet's iconoclastic tenets for investing. Unlike many entrepreneurs who take over companies to sell them off in bits, Buffet buys and holds. He rejects the "efficient market theory"; he doesn't worry about the stock market; and he buys a business, not a stock. He manages with a small staff, no computers and a "hands off" strategy. Learning his secrets here, now the rest of us can do a Buffet? Illustrations. Fortune Book Club dual main selection.

Hagstrom, a principal in a Philadelphia investment firm, describes the investment strategies and techniques used by Warren Buffett to realize enormous success as a professional investor. Aiming his analysis at the individual investor, Hagstrom reviews the influence of Buffett's mentors, Ben Graham and Philip Fisher, and illustrates Buffett's synthesis of their investment philosophies. Hagstrom provides case studies of Buffett's major investments, showing the qualities of the companies that had appeal. Buffett's investment philosophy espouses long-term investing, respect for good management, and recognition of the value of a business franchise. This insightful work is a worthwhile complement to Graham's classic writings, considered essential for new investors.


Download:http://www.ziddu.com/download/13145225/The_Warren_Buffett_Way_Robert_G._Hagstorm.pdf.html