Vijayaniki Aidu Metlu - Yandamuri Veerendranath

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The World As I See It by Albert Einstein

"The World as I See It" is a treasury of the thoughts and life observations of one of the greatest minds and hearts of our century. The Einstein who is revealed in these writings is charming, witty, shrewd, keenly perceptive, and deeply concerned for humanity.


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50 Success Classics by Tom Butler-Bowdon

Here is the first and only bite-sized guide to 50 of the most important and inspiring books that already have helped legions of readers unleash their potential and discover the secrets to success in work and life.


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Getting Things Done: The Art of Stress-Free Productivity by David Allen

With first-chapter allusions to martial arts, "flow", "mind like water", and other concepts borrowed from the East (and usually mangled), you'd almost think this self-helper from David Allen should have been called Zen and the Art of Schedule Maintenance.

Not quite. Yes, Getting Things Done offers a complete system for downloading all those free-floating gotta-dos clogging your brain into a sophisticated framework of files and action lists--all purportedly to free your mind to focus on whatever you're working on. However, it still operates from the decidedly Western notion that if we could just get really, really organised, we could turn ourselves into 24/7 productivity machines. (To wit, Allen, whom the New Economy bible Fast Company has dubbed "the personal productivity guru", suggests that instead of meditating on crouching tigers and hidden dragons while you wait for a plane, you should unsheathe that high-tech sabre known as the mobile phone and attack that list of calls you need to return.)

As whole-life-organising systems go, Allen's is pretty good, even fun and therapeutic. It starts with the exhortation to take every unaccounted-for scrap of paper in your workstation that you can't junk. The next step is to write down every unaccounted-for gotta-do cramming your head onto its own scrap of paper. Finally, throw the whole stew into a giant "in-basket".

That's where the processing and prioritising begin; in Allen's system, it get a little convoluted at times, rife as it is with fancy terms, subterms, and sub-subterms for even the simplest concepts. Thank goodness the spine of his system is captured on a straightforward, one-page flowchart that you can pin over your desk and repeatedly consult without having to refer back to the book. That alone is worth the purchase price. Also of value is Allen's ingenious Two-Minute Rule: if there's anything you absolutely must do that you can do right now in two minutes or less, then do it now, thus freeing up your time and mind tenfold over the long term. It's common sense advice so obvious that most of us completely overlook it, much to our detriment. Allen excels at dispensing such wisdom in this useful, if somewhat belaboured, self-improver aimed at everyone from CEOs to football mums (who, we all know, are more organised than most CEOs to start with). --Timothy Murphy

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The 100 Most Influential World Leaders of All Time by Amy McKenna

It takes a great deal of personal strength, charisma, and intelligence to lead others. Some leaders improve the lives of their fellow citizens while others rule with an iron fist, oblivious to the plight of others. This book covers the lives and agendas of leaders good and bad, those who history has justifiably vilified and others who will be cherished for years to come.


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Switch by Chip Heath, Dan Heath

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day.

The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path.

Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company.

In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.


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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

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Stay Hungry Stay Foolish by Rashmi Bansal

The inspiring stories of 25 IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams.


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Difficult Conversations: How to Discuss what Matters Most by Douglas Stone

Nobody tells you how to discuss the hard things. You may learn from your parents how to "play fair." You're taught that if you can't say anything nice, don't say anything at all, and a few other gems. But how are you supposed to know what to say to a boss who undermines you in a big meeting? What do you do when you keep having the same, but increasingly annoying, argument with your spouse? How about (my personal favorite) dealing with the noisy neighbors? Sometimes these conversations happen in a fit of anger, in which case not much usually improves. Sometimes we plan strategically with friends. Their advice, and our own ideas about how to broach difficult matters, come from experience, which is nothing to be scoffed at. But often we fret in nervous anticipation, stumble through a conversation, come away frustrated or fail to get the desired results. We are left to wonder: If we'd approached the issue differently, could we be better satisfied with the outcome?

Difficult Conversations is a new work by the Harvard Negotiation Project, the group that produced the bestselling Getting to Yes . This is a step-by-step guide to weathering conversational storms. It breaks down a conversation into three parts, illuminating the moments where misunderstandings arise. First, there is the "What Happened?" conversation. That's when you and your interlocutor each decide you are right, make assumptions about why the other person did what she or he did, and ascribe blame. Next, there's the "Feelings" conversation, in which many people do not think it's important to communicate—or successfully communicate—how the issue at hand affected them emotionally. Finally, there's the "Identity" part, which is the most subtle and complex. The Identity Conversation, the authors write, is "all about who we are and how we see ourselves. How does what happened affect my self-esteem, my self-image, my sense of who I am in the world?"

Sometimes we're confident that we've given the other person a fair chance, but here we learn how arguments emerge in spite of good intentions. Your husband embarrassed you in front of your friends; he apologized, but he didn't seem to understand why what he did was wrong, and the apology didn't make you feel any better. The tools in this book show us how to express what we wanted to express in the conversation, but in such a way as to understand about the other person, to learn why the issue emerged, and to manage the issue in a productive way. The authors refer to this as a "Learning Conversation."

Download:http://www.ziddu.com/download/13164535/Difficult_Conversations_How_to_Discuss_what_Matters_Most_Douglas_Stone.pdf.html

Start Up Best Practices of Silicon Valley Entrepreneurs by Cees J. Quirijns

Startup Best Practices, contains in-depth conversations with Silicon Valley serial entrepreneurs who share a wealth of business experience and lessons learned that could help newbie entrepreneurs focus on the important issues.

Their practical guidance in business fields such as finance, marketing & sales, and management & organization is directed at the key challenges that start- ups typically face.

Download:http://www.ziddu.com/download/13164519/StartupBestPractices.pdf.html

The Tipping Point by Malcolm Gladwell

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.


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Outliers by Malcolm Gladwell

"In this provocative and inspiring book, Malcolm Gladwell examines everyone from business giants to scientific geniuses, sports stars to musicians, and reveals what they have in common. He looks behind the spectacular results, the myths and the legends to show what really explains exceptionally successful people." Gladwell argues that, when we try to understand success, we normally start with the wrong question. We ask 'what is this person like?' when we should really be asking 'where are they from?' The real secret of success turns out to be surprisingly simple, and it hinges on a few crucial twists in people's life stories - on the culture they grow up in and the way they spend their time.


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Blink by Malcolm Gladwell

"Blink is a book about how we think without thinking, about choices that seem to be made in an instant in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?" In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple: the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; New Coke; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.



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The Last Lecture by Randy Pausch, Jeffrey Zaslow

"We cannot change the cards we are dealt, just how we play the hand."
--Randy Pausch

A lot of professors give talks titled "The Last Lecture." Professors are asked to consider their demise and to ruminate on what matters most to them. And while they speak, audiences can't help but mull the same question: What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy?

When Randy Pausch, a computer science professor at Carnegie Mellon, was asked to give such a lecture, he didn't have to imagine it as his last, since he had recently been diagnosed with terminal cancer. But the lecture he gave--"Really Achieving Your Childhood Dreams"--wasn't about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because "time is all you have...and you may find one day that you have less than you think"). It was a summation of everything Randy had come to believe. It was about living.

In this book, Randy Pausch has combined the humor, inspiration and intelligence that made his lecture such a phenomenon and given it an indelible form. It is a book that will be shared for generations to come.

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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! by Kevin Hogan

Praise for The Science of Influence

"Want to influence others? Want to persuade others? Want to sell to others? Then this book is not just an option—it's a landmark breakthrough of information you can use the minute you read it."

—Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling

"I shudder to think what an evil-minded person might do with these secrets of persuasion, but I also marvel at what good someone else could do as well. An astonishing, eye-opening, even amazing work."

—Joe Vitale, author of The Attractor Factor

"Kevin Hogan is that rarest of breeds: an expert who not only is master of his subject, but also understands how to teach it masterfully. No one in the business of influencing others—and who isn't?—can afford to be without this book."

—Richard Brodie, author of Virus of the Mind

"Kevin Hogan has written that rare how-to book on the topic of persuasion that is rooted in current psychology research. The Science of Influence is an intelligent, practical, entertaining, and provocative guide."

—Professor Robert Levine, author of The Power of Persuasion: How We're Bought and Sold

Kevin Hogan's The Science of Influence has a simple premise: take the latest findings in behavioral science, test them in real-world business conditions, and describe what works. This Second Edition relates key recent discoveries on persuasion in Hogan's trademark nontechnical, highly readable style, so you can quickly understand these new routes to "yes" and immediately put them to use in your business and life. As you discover Hogan's complete, scientifically based system for persuading someone in 8 minutes or less, you'll be amazed at the knowledge level in such new areas as the secrets to what makes a "customer for life"; presentation order—what to say, and why—and its effect on persuasion; how people deal with choices between products and services as well as multiple options on a product or service; new, more effective ways to communicate with friends and family; and much more!

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